We should first
be exact about the degree to which
writing authorities ignore the stress position. Bryan Garner represents the mainstream,
and he cites six other authorities for this advice: “To write forcefully, end
sentences with a punch.” (The Winning
Brief, Tip 36.) Garner concretizes his advice in an injunction against ending
sentences with a date, citation, client’s name, or qualifying phrase. (Garner,
perplexingly, also suggests the test of exaggerating the last word in each
sentence while reading aloud. “If the reading sounds foolish then the sentence
probably needs to be recast.” Garner’s emphasis on how the sentence sounds will prove instructive, but even
anticipating that Garner’s test will misidentify many bad sentences as good, it
will also misidentify good sentences
as bad—simply because the stress position is more extensive than the final
word.)
Garner understates
the importance of emphasis by limiting stress-position errors to missed
opportunities; he ignores the more important errors of misdirection—as do his
six supporting authorities. Emphasis is underappreciated (unemphasized) by most
authorities; distinguishing the important from the unimportant is central to
grasping meaning, never itself exact but capable only of approximation. Why is
it hard to understand that misleading emphasis compromises not just “forcefulness”
but clarity?
Since clarity
arises from emphasis, forcefulness is
clarity. Here may lay the problem: the quest for clarity is inevitably imbued
with the human ambivalence toward exercise of power—of which influence is a kind.
Writing aspiring
to clarity and to apportioned emphasis—regardless of whether it succeeds in
either—is often termed “formal”; yet defining formality has proven elusive. One
recent attempt is found in James W. Pennebaker’s book The Secret Life of Pronouns, which distinguishes from the analytic and narrative writing styles a formal
style. But Pennebaker is able to characterize formality only pejoratively: humorless,
pompous, and stiff; Pennebaker finds formal style correlated with aspirations
to social status. The associations in Pennebaker’s work between clarity and
power are striking: influence, status, emphasis, forcefulness, pomposity, even “stiffness.”
Pennebaker expresses human ambivalence to power by defining “formal” writing by
its failures.
Expressing this
same ambivalence, writers who seek that variety of power called intellectual
influence confront emotional impediments to mastering formal writing (“classic
prose”). Resistance to recognizing the stress-position’s importance—stress or emphasis equaling force or power—epitomizes this internal
conflict. Imprecision stimulates the affiliative appetite for conversation, a
taste writers seeking legal persuasiveness or intellectual influence must
forgo.